Napa Curator Verified
A private estate, hotel, restaurant, winery, or experience that believes it belongs in Napa Curator may apply for a verification visit. This is the editorial route, and it is separate from advertising and partnerships: the consideration fee below buys a review, never coverage, not the seal, not a favorable review, not placement. Here is exactly how the program works, and what the fee does and doesn’t buy.
Tell us about the business below. Every application is read personally by our editors. Applying is free.
Verification is an editorial decision, and we take on a limited number of visits. Not every application is accepted, if the fit isn't there, we'll tell you plainly and promptly.
Accepted applications pay a flat $695 consideration fee. It covers the cost of the in-person review itself, our editors staying, dining, or doing the experience, the way a guest would.
The fee buys consideration only: not the seal, not a favorable review, not placement, not sponsorship. It is not refunded if the seal is not awarded. Businesses invited by our editors are exempt from the fee.
Every verification is conducted in person, across two lenses: what is delivered, the stay, the meal, the experience itself, and how the business is run: service, presentation, systems, execution. Desk research alone never qualifies.
If the experience meets the standard, the seal is awarded and the feature published. Every verification is reviewed annually, the mark reflects the last twelve months, not a reputation from a decade ago.
Applications are free. We respond to every one.